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3 Ways to Get Your Employees to Sell More

If you’re involved, your business will be less valuable than if you weren’t. Investors and acquirers are reluctant to invest in a business where the owner is the rainmaker of the company. 

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Big vs. Valuable 

Most founders aim to boost sales, but prioritizing top-line growth can attract low-quality revenue, potentially reducing your company’s value. 

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Growth vs. Value

Indiscriminate revenue growth may not result in a commensurate spike in your company’s value; in some cases, it may even detract from it.


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Just Add Capital

If you’re looking to attract an investor or an acquirer one day, expect them to dig into your sales and marketing process.

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The Switzerland Structure

One of the eight factors that impact the value of your company is something the team at The Value Builder System™ refers to as “The Switzerland Structure.”

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