When you’re running your company out of cash flow, most of your resources go into selling your existing products and services, leaving little left over to fund your new product ideas.

Repeat business drives the value of your company, and you can categorize these sales into one of two buckets

Customer concentration is seen as a significant risk when a potential buyer determines the value of your business. That's why the most valuable companies are the ones that sell less stuff to more people.

Your TAM is important to the long-term value of your company, but tightening your target market in the short term, may be the key to meeting your goals for the coming year.